Developing a global view and capability
Diverse research expertise. Global networks. International impact.
Asia is our region. With trade, education and immigration, our economy has become inextricably linked to Asia. It’s a complex relationship that is of tremendous international importance.
The Australian Centre for Asian Business draws from across the UniSA Business School to research business, management and trade issues that arise between the vastly different cultures.
If you have worked in international trade, you will understand the legal, financial and cultural complexities that arise. Our experts apply rigorous research methods to problems across all areas of cross-cultural and transnational business.
We help companies and governments by delivering crucial research on immediate cross-cultural business issues and long-term regional engagement strategy.
Our partnership with Australian and Asian industry, and governments and research institutions means that our research can make a big difference to businesses and communities across the Asia-Pacific region.
Helping industry engage with China
Targeted research from the Australian Centre for Asian Business is allowing the City of Charles Sturt to better engage with China, providing growth opportunities for local businesses.
Professor Ying Zhu is an Asia specialist determined to make things happen. As Director of the Australian Centre for Asian Business, he is developing exciting research and business relationships with key partner economies while also providing direct advice and support to companies and governments about business strategy and planning.
Global migration is changing the face of global business. Professor Susan Freeman is at the forefront of research seeking to understand the nature and extent of these changes and to show companies and governments how to leverage new entrepreneurial activity and networks so they can transform and future-proof key industries.
Professor Ying Zhu
Professor Susan Freeman
The recent free trade agreements with China, Japan and Korea form a powerful trifecta for trade in North Asia. But what do they mean for Australian business? These insights will help your businesses to embrace the new North Asia FTA opportunities.
84 million Chinese tourists travelled abroad in 2012. By 2015, this number will reach 100 million. Such unprecedented growth represents significant business opportunities for economies around the world. Will your business be China ready?
Matching a celebrity with a brand is a tricky business-get it right and sales can skyrocket. But get it wrong, and your brand might fizzle and fade away.
Superficial knowledge of Asian culture can be detrimental to doing business in Asia. So why are so many multinationals still trying to get by with just the basics?